By AMAG Technology, CEO, David Sullivan
AMAG Technology is entering a new phase of focused growth and investment, following the sale of a controlling stake in the company to Shore Rock Partners, a private investment firm dedicated to businesses that support critical infrastructure. Allied Universal will retain a significant minority interest and continue to support AMAG as a strategic partner.
For AMAG’s customers and partners, this marks an evolution, not a departure, from the strategy and mission already in motion: delivering reliable, unified security solutions for the environments that demand the highest standards.
Why This Investment, and Why Now
AMAG has long operated as an embedded technology platform within Allied Universal, providing high-security access control, identity management, visitor management, video management and more to complex, global organizations. As Allied Universal noted, giving AMAG greater autonomy outside a services-based business model allows the company to focus even more intensely on product development, innovation, and long-term growth.
Under the new structure:
- Shore Rock Partners becomes the majority owner of AMAG.
- Allied Universal remains a substantial minority shareholder, maintaining a strong, ongoing interest in AMAG’s success.
- I step into the role of Chief Executive Officer, ensuring continuity of leadership and strategy.
From AMAG’s perspective, this is a powerful endorsement of the company’s trajectory—its people, its strategy, and its role in securing critical infrastructure worldwide.
Who Is Backing AMAG’s Next Phase of Growth?
Shore Rock Partners specializes in building durable, high-integrity businesses that serve critical infrastructure and other essential sectors. Their philosophy centers on long-term value creation, operational support, and disciplined capital allocation, an ideal fit for a technology platform that protects people, identities, and assets in high-security environments.
Shore Rock’s acquisition of AMAG is further supported by BellTower Partners, an investment firm founded by former Carlyle Group CEO Kewsong Lee. BellTower provides strategic and firm-building support to Shore Rock and its affiliates, bringing deep experience in scaling technology and infrastructure-focused businesses.
Taken together, this ownership group brings patient capital, domain expertise, and a clear mandate: help AMAG invest more aggressively in innovation, service, and long-term partnership with customers.
What This Means for AMAG Customers and Partners
At the operational level, AMAG’s day-to-day business remains stable and familiar. The teams, processes, and commitments customers rely on stay in place, even as the company accelerates investment in key areas.
Here is what customers can expect going forward:
- Increased product investment
AMAG is stepping up development across its Symmetry™ portfolio, including access control, identity and visitor management, video management, mobile, and command and control. The goal is to respond faster to evolving security needs with deeper integrations, modern architectures, and future-ready capabilities.
- Enhanced support and services
The company plans to add resources and strengthen its service infrastructure, making it easier for customers and integrators to design, deploy, and scale AMAG solutions with confidence.
- A sharper focus on enterprise and high-security environments
AMAG will double down on innovation for complex, high-security use cases, improving scalability, performance, and resiliency for critical infrastructure, regulated industries, and multinational enterprises.
- Greater long-term stability and focus
With a dedicated, growth-oriented ownership group and the continued support of Allied Universal, AMAG is positioned to be an even stronger, long-term security partner.
Customers will continue to work with the same AMAG representatives and partners they know today, under the same commitments to reliability and service.
A Continuation of AMAG’s Mission
AMAG has built a strong reputation protecting data centers, utilities, banks, ports, national defense infrastructure, universities, healthcare facilities, and transportation hubs around the world.
The new investment does not change that mission; it reinforces it.
With Shore Rock’s backing, BellTower’s strategic support, and Allied Universal’s ongoing minority stake, AMAG is better equipped to:
- Innovate faster across its unified security platform
- Deepen relationships with customers, integrators, and technology partners
- Sustain the stability and reliability that high-security environments demand
As AMAG moves into this next chapter, the focus remains clear: protect people, assets, and operations with proven, adaptable security solutions—while investing for the future on behalf of customers worldwide.
