Yell is a leading international directories business, operating within the classified advertising market in the United Kingdom, the United States, Spain and Latin America. The best known products and services include Yellow Pages, Business Pages and the online advertising website Yell.com.
Yell began life in 1966 as a ‘Yellow Pages’ section in the Brighton telephone directory. Yellow Pages, as part of British Telecom, grew to become the UK’s leading provider of classified directory advertising and associated services. In April 2000 the Yellow Pages division of BT became Yell and in June 2001 Yell was purchased from BT by a consortium of private equity investors. In July 2003 Yell was listed on the London Stock Exchange and became Yell Group plc and is now competing within the global market.
Yell recently decided to hold a competitive tender to find a company to provide an IP-based security solution.
Considerable analysis of the market concluded that AMAG Technology were to be selected as the provider to upgrade systems at 41 UK sites. This was a direct result of the flexibility and functionality that the Symmetry™ Security Management System solution delivered while seamlessly integrating IPbased access control, video and intercom.
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